search everywhere
Being found is no longer one job. Search engines, answer engines and AI assistants all decide separately whether to mention you, and they do not work the same way.
For twenty years getting found meant ranking on Google. That is now only part of it. A growing share of questions are answered without anybody visiting a website at all, either by a summary at the top of the results or by an AI assistant giving somebody two or three names.
So the work splits into three. SEO is still ranking pages in traditional results. AEO, answer engine optimisation, is being the source a direct answer is drawn from. GEO, generative engine optimisation, is being one of the businesses an AI recommends when somebody asks for one.
They overlap, but they are not the same job, and almost nobody in this market is doing the second two at all. That is a large, cheap and closing opportunity.
what you get
Crawlability, speed, structure and schema. Unglamorous, and everything else depends on it.
Google Business Profile, local listings and location pages for the towns you actually serve, which for most Algarve businesses is the highest-value work available.
Pages that directly answer the questions your customers ask, written so an answer engine can lift them cleanly.
Structuring content so it wins the direct answer rather than sitting fourth on a page nobody scrolls.
Building the sources, mentions and structured data that make AI assistants comfortable recommending you by name.
Rankings, and also what the assistants say when asked. Most agencies only report the first.
how it works
Where you rank, what the answer boxes say, and what the AI assistants reply when asked for your category in your town.
Technical work and local listings first, then the content that earns citations and recommendations.
Re-checked regularly across all three, because the answers move even when your rankings do not.
who this is for
common questions
SEO gets your page ranked in a list of links. AEO gets your content used as the direct answer at the top. GEO gets your business named when somebody asks an AI for a recommendation. Same groundwork, three different targets.
No, but it has changed. Fewer people click through from informational searches, while searches with real buying intent are as valuable as ever. The work shifts towards being the cited source rather than chasing traffic for its own sake.
Local SEO can move within weeks, particularly if the Google Business Profile has been neglected. Broader work is a six to twelve month project. Anyone promising page one in a month is selling something else.
They do different jobs. Ads stop the day you stop paying. Search visibility compounds. Most businesses here should be doing some of both, weighted by how much search demand actually exists.
Whichever your customers search in, which is often both. They are effectively two different search markets with different competition levels.
what people search for
If you searched for any of these, you are in the right place.
start here
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