paid search
Search advertising for Algarve businesses. Catch the people who are already looking for what you sell, at the exact moment they are looking for it.
Google Ads is the most literal marketing there is. Somebody types what they want, and you can be the answer. That makes it the easiest channel to make money on and, oddly, the easiest one to waste money on, because Google is very good at spending your budget on searches that were never going to buy.
Most accounts we inherit are paying for broad, vague terms that look like volume and convert like nothing. The work is usually less about spending more and more about spending it on the right two hundred searches.
We build accounts around intent: what someone types when they are ready, versus what they type when they are browsing, and a different response to each.
what you get
We separate the searches that mean somebody is ready to buy from the ones that mean they are curious, and stop paying the same price for both.
Clean structure, tight match types, proper negatives. Most of the saving comes from what we stop you paying for.
Getting you into the local pack and the map results for the towns you actually serve, rather than the whole Algarve at once.
There is no point winning the click and losing the visitor. We fix the page the ad points at, not just the ad.
Calls, forms, WhatsApp and bookings all tracked, so cost per enquiry is a real number rather than an estimate.
Reviewed regularly, because the searches you are matching against drift constantly if nobody is watching.
how it works
We look at what people in your area actually search, how much of it is worth having, and what it is likely to cost. Sometimes the honest answer is that the volume is not there.
Campaigns, tracking and landing pages built together, launched tightly rather than broad.
Weekly search term review, negatives added, budget moved to what is producing enquiries. Reported monthly.
who this is for
common questions
It depends on whether people search for what you sell. If somebody with a blocked drain types the problem into Google, start with search. If you sell something people do not know they want yet, start with Meta. We will tell you which you are before taking any money.
Usually because the account is matching against searches that were never going to convert, and nobody is reading the search terms report. It is the first thing we look at and often the fastest saving available.
Not always, but if the page your ads point at is slow or unclear, fixing it is usually cheaper than raising the budget. We will tell you which will move the number more.
You will see data within days and a fair read within about six weeks. Anyone promising results in week one is guessing.
Yes, and you keep ownership of it. We would rather improve an account with history in it than throw away the learning.
what people search for
If you searched for any of these, you are in the right place.
start here
Fill this in and we will come back with what we would look at first. No pitch deck, no pressure, no 12-month lock-in.