retention
You already have a list of people who bought from you. Most Algarve businesses never speak to them again, which is the most expensive habit in this market.
Acquiring a new customer costs money every single time. Emailing somebody who already trusts you costs almost nothing. Yet nearly every business we look at here is spending hard on the first and doing nothing with the second.
This is not about sending a newsletter nobody asked for. It is about a handful of automated messages that go out at the right moment: after somebody enquires, after they buy, before the season they usually book, when they have gone quiet.
We run this for e-commerce brands where email is a serious share of revenue. The same handful of flows works just as well for a villa rental business or a restaurant.
what you get
Getting email addresses in a way people do not resent, and that gives you permission to be useful later.
Welcome, post-enquiry follow-up, post-purchase, win-back and seasonal reminders. Set up once, earning quietly from then on.
Sent when there is a reason, not on a schedule for the sake of it. Frequency is the fastest way to kill a list.
Past customers, enquirers who never booked, and people who have gone cold should not get the same email.
Written to be read on a phone in ten seconds, and to sound like your business rather than a template.
Making sure the emails actually land, which is a technical job most people discover too late.
how it works
What list you already have, what state it is in, and what it should be worth.
The automations first, because they earn without anyone touching them, then a campaign rhythm on top.
Revenue per email, not open rates. Reviewed monthly and tightened.
who this is for
common questions
Often yes, because a small list of people who have actually bought from you is worth more than a big list of strangers. The flows also keep working as the list grows.
When you have a reason. For most Algarve businesses that is once or twice a month plus the automated flows, and more in the run-up to their season.
It has to be. We build consent and unsubscribe handling in properly from the start, because the alternative is a fine and a burned domain.
Usually Klaviyo for anything selling online and something simpler for service businesses. We pick based on what you need, not on what pays us a referral.
Yes. Most businesses stall because writing them is the bit nobody gets round to, so we do that part.
what people search for
If you searched for any of these, you are in the right place.
start here
Fill this in and we will come back with what we would look at first. No pitch deck, no pressure, no 12-month lock-in.